When you go to a concert, what do you think about? Between the bright lights, the energy of the crowd, and the captivating music, it’s easy to forget all the work that goes into making the show happen. A concert promoter does just about all of the behind the scenes work, and is the driving force behind the band standing on that stage. At Stellar Shows, we aim to create unforgettable shows at all of our five venues every time. But have you ever wondered what goes into making these shows happen? In this blog, we’ll give you an inside look into what a concert promoter actually does aside from getting paid to attend concerts.
From the outside, being a concert promoter may seem like an easy job, in which you get paid to listen to live music. However, it’s not for the faint of heart. The job can be broken down into 60 to 80 individual tasks on any given day. What many people don’t realize is that concert promoters are responsible for every detail involved in making the show happen, and if any one of them is done incorrectly, the show risks being shut down.
The concert promoter is responsible for all the fine details from connecting the act to the right venue, to negotiating an event contract, to managing transportation, to selling tickets, to making sure the stage and equipment is set up properly. In addition, it’s the concert promoter’s responsibility to come up with a budget to stick to during contract negotiations. This isn’t always easy given that some musical artists can ask for a great deal. The concert promoter is in charge of marketing to spread the word about the event, as well as making sure everyone involved makes money.
In the midst of doing all of that, the promoter is in charge of making sure the artist is taken care of. This means ensuring the venue is ready to host them, providing the right environment for their style of music. It also means attracting an enthusiastic crowd and keeping the energy and excitement levels high.
When it comes to the logistics of doing all of these things, the concert promoter needs to be well-rounded. They need to be comfortable with reading a lot. They are responsible for staying up-to-date on the music industry, marketing, and business trends. They need to be comfortable with writing as well. As part of the job, a concert promoter writes copy for promotional materials, press releases, social media content, and more. Lastly, a concert promoter needs to have enough mathematic skills to generate a well thought out budget. During contract negotiations, they need to be able to run numbers and forecast profits based on terms being discussed.
Concert promoters have a busy, sometimes challenging job making each show happen. At Stellar Shows, we have a passion for live music, and bringing independent, unforgettable talent to Orange County. We take pride in the work we do, and you can trust that any show at one of our venues is thought out and executed with excellence. Check out our upcoming events today to see who’s coming to our venues!